Visual merchandising is the aesthetic arrangement of products to attract customers to your store and encourage buying. From window displays to store layout, product arrangement, the rate of replenishment of stock can play a significant role in increasing the sales volume and stay ahead in the competitive retail landscape.
There are various merchandising methodologies that has proven successful in influencing the purchase decisions of shoppers. The position of the product, number of facings, brand popularity, color of the packages and many other factors are taken into consideration while planning and implementing various merchandising methodologies. Planograms are the tools that help in planning and designing these merchandising strategies.
The top benefits of planograms are:
Visual Merchandising
Planograms are a visual merchandiser’s best friend that helps them to plan and design their visual merchandising strategies. Visual merchandising planograms are schematics that provide details on the arrangement of every product in the store. Visual merchandising is both an art and a science as it is the artistic arrangement of products in the store taking advantage of customer psychology.
Increased Sales:
In this digital era, where products get only a max of 5–8 secs to grab shopper’s attention, a well-executed planogram can help in making a purchase in those seconds. Planograms also generate various analysis reports that allows us gain insights of customer behavior. Continuous analysis of these data reports also enables continuous optimization and increase of sales volume.
Stock Maintenance
The visual schematics and data reports generated by planograms help to plan out product replenishment practices accurately. The reports also give insights into what is in demand and help to control the sales inventory efficiently.
Customer Loyalty
Visual compelling and functional product arrangement and efficient stock maintenance can give the right products to customers at the right time. A pleasant and convenient shopping experience can make the customers choose your store over others. A planogram design that is well-tailored to the customer requirements can increase customer loyalty.
Planogram Examples
The best way to understand planogram is by taking a look at some examples. Nexgen POG provides a few pre-defined merchandising standards. You can either edit them or create your own planograms from the scratch.
Here are few examples of planograms
Large Format Coffee Shelf:
You can add, remove and re-arrange products from the fixtures.
Small Format CSD 1 Door: A gondola planogram
You can either create a gondola defining the required dimensions or you can edit and create a gondola planogram from the pre-created templates.
