Visual Merchandising: Follow these Elements to Boost Store Sales
Why is it important to display products in an enticing way in your store aisles? It is not possible to boost sales without having a visually appealing shelf to make the range of products better. That is why planogram helps to build well-displayed shelves to create a pleasant shopping experience for its customers. Planograms are visual merchandising tools, which help retailers effectively plan and execute their store products efficiently and improve the presentation of items to boost sales. Creating visual displays will be a difficult task to perform, but with the right planogram strategies, it can be easily done. So, here are some visual merchandising elements to follow before creating retail displays for your store.
- Remember that color is king: Using the right color blocking for your store can boost your store sales. In a study, it has been found that it’s the store’s color and layout which attracts the customers most. This is why, during the summer, retailers use warm and bright colors like yellow, orange, or aqua color to attract the eyes of customers.
- Create a focal point for your store: While planning your store layout, you need to consider where the shopper’s eye focuses on your aisles. Are they confused about where to look? Or are they are looking at specific store areas? Creating a focal point for your store could make shopping much easier for your customers. For example, placing candies or toys on the bottom shelves can make the kids easily reach out to the items. Other than that, retailers can place beverages, snacks, and cosmetics items on the middle shelves. The top shelf of your store can be reserved for items that are costly or limited-edition items.
- Expose shoppers throughout the store: A well-designed store shelf exposes the shoppers to as much merchandise to make impulse purchases. Most retailers keep milk at the back of their stores to make their customers walk past various aisles, and this encourages them to further shop. Make sure to use discount labels or offers on shelves to further encourage shoppers to purchase.
- Use empty shelves wisely: Merchandising displays wisely will determine the success of your store. Having empty shelves will make your customers think that your store is out-of-stock, which leads to creating a false impression in their minds. In most retail stores, the section between displayed items and the ceiling is underutilized for many reasons. You could use this empty space to fill with signage, or product testimonials so that customers could easily notice your shelves, which encourages them to purchase more.
Visual merchandising helps retailers effectively display their items with the above said elements. This makes your store shelves more visually appealing to the customer and encourages them to purchase. This helps to boost your retail sales and profitability.
