How to Influence Customers with Retail Merchandising Planograms?
If a customer ever shopped at your store and found the product displayed on the shelves attractive, which was not on their mind a few moments ago, then the visual merchandising concept has done its job well. Every day, most customers find their attention is steered by visual merchandising strategies which influence them to visit the store, and they spend more on buying items. Research shows that 75% of people’s buying decision is based on the visual aesthetics of the store and how products are arranged on store shelves with enticing store layout design. Let us look at some ways you can use visual merchandising in your retail store to influence customers:
Use color blocking to motivate: It is a merchandising strategy to use color coordination to improve the visual aesthetics of the store and increase store walk-ins. According to research, people make a subconscious opinion about a product within seconds due to its color. Planograms are considered as the visual merchandising tool, that understand what color can create an influence on customers’ behavior. For example, red and yellow. These colors are used to spur sales. That is the reason why most shelf signages use red to capture the attention of customers and guide their eyes through the store to purchase.
Plan your store layout as if you were the customer: Store layout is considered as the pillar of driving customers to the store. It helps to understand the customer’s physical journey inside your store. This helps to analyze the traffic pattern, and hot spot areas of your store and makes you update, refurbish, your floor plan, product mix and store displays to enhance customer shopping experience.
Place key -products at eye level: Retailers should identify the key products to display on store shelves at eye level. This will help to entice customer’s attention to such products and have a second glance at the products. For instance, if your key product is an outfit, placing them at eye level increases the sales by drawing the attention of shoppers. Also, placing complementary products with the focal point items can make customers purchase both.
Leverage the power of space between shelves: Sometimes, retailers place certain products on shelves with enough space between them to highlight one particular product or line. This results in the primary focus on such products and can entice customers to buy. For instance, perfumes are displayed in some shops to highlight certain scents by leaving space between other products. This helps to highlight such scents and make customers purchase them.
Create a great checkout counter experience: Retail checkout counters rings up customers for impulse purchases. It is used for last-minute reminders, where the retailer places products with the help of a planogram software, that customers may have forgotten, which can include seasonal, or discount products. With the Covid-19 pandemic, most customers appreciate a quick checkout process, as they care about their health and safety. For that reason, retailers display hand sanitizers to encourage customers to use or purchase them. Retailers can influence customers by making sure to rotate items near checkout counters. This will be appreciated by your regular customers for always seeing something new on checkout counters.
Therefore, visual merchandising will help to influence customers to the retail store. Implementing the right visual merchandising for your retail business with seasonal and market trends can influence your merchandising choices as well.
