You never get a second chance to make the first impression — well, it is true for any shopper who visits your store. Product merchandising is a critical way to improve the customer experience and maximize sales. Most studies have shown that 83% of human process in purchasing comes from the sense of sight.
Retailers sometimes miss the opportunity when it comes to effective and engaging product displays to entice their shoppers. But this can be overcome with the help of planogram software. Planograms are visual merchandising tools, that help retailers plan, design, and display their products on shelves to attract customers and have an enjoyable shopping experience revisiting your store again. This will allow you to offer the right products to the right customers and drive profits. So, here are some planogram product merchandising displays ideas to try in your store:
Remember, the first product display they see is outside your store: It is very important to pay attention to the exterior of your store, especially with the window displays. Although most of the merchandising is done inside the store, the first impression starts from the outside of your store. That is why you need to create an enticing window display with your best-selling items, keeping in mind market demand, and consumer preferences, and seasonal. If it does not look welcoming from the outside, people will surely walk away. If you have a clothing store, displaying a dress along with matching accessories can make it look really enticing.
Hit them in the senses: Most people prefer to shop in stores because they want to see or feel the items personal. Since they cannot touch the item in an online website shopping cart, this is one advantage for brick-and-mortar retailers to utilize. Give shoppers the chance to touch, smell, and try out samples. If your products are displayed in boxes, place at least a few of them openly displayed on shelves, so people can see and use them. You can sense the aroma of cocoa when you enter a chocolate store. This will uptick interest among shoppers in buying chocolates and boost sales.
Have something seasonal and cross-merchandise products: Timely displays can grab the attention of shoppers. For example, most stores will display school supplies and relevant merchandise on an entire shelf during the back-to-school season to target parents and students. Cross-merchandising complementary items like notebooks, pencil boxes, and backpacks is another great way to boost sales. Retailers can also display products as a bundle, which includes a set of pens, pencils, and erasers for impulse purchases.
Maintain your store fixtures and overall store appearance: Retailers can customize their store shelves to introduce and promote new products by displaying them effectively. By analyzing consumer behavior and market trends with planogram reports, it can help retailers in designing store layouts to aesthetically please shoppers and improve retail profitability.
With retail being more competitive than ever, retailers need to merchandise their product displays to entice shoppers with planograms. This helps shoppers choose the right products for them and results in boosting sales.
