Encouraging potential customers to venture inside the store is a priority for every retailer. Whether it is an eye-catching window display, discount labels on shelves, or alluring product placement, chances are you are already doing something to draw customer attention. But how do you keep these consumers from leaving empty-handed once they are inside? There is one solution: implementing visual merchandising planograms.
Planograms play a significant role in driving sales by organizing and optimizing product displays. This helps retailers increase their sales performance because shoppers can easily browse and find items. However, planogram execution does not always go as expected, resulting in poorly planned shelf displays or, in some cases, incorrect shop layouts. To avoid planogram execution issues, most retailers rely on shelf planning experts, who provide planogram services to help them with the shelf management process based on customer behavior and market trends. This ensures effective product placement with custom fixtures, proper inventory management, or enticing displays to enhance the shopper experience and boost sales. Following are some planogram in retail ways to improve sales performance in stores:
- Product placement optimization.
One effective way to boost sales is to optimize the placement of products within the store. Analyze sales data and identify top-selling products, customer shopping patterns, and customer behavior to allocate prime shelf space accordingly. Place high-demand or impulse-buy items at eye level or in prominent locations, such as endcaps or near the checkout counters. You can reduce the shelf space for slow-moving items by making room for higher-demand items. Place related items near each other to encourage customers to buy complementary products. For example, display coffee near coffee filters or place batteries next to electronic devices. Cross-merchandising increases the likelihood of additional purchases, thereby boosting sales.
2. Add-ons are a great way to drive sales.
Most retailers find success by providing their customers with additional services or add-ons. For example, if you have a hypermarket store, you can offer butcher services to your shoppers. If you own an apparel store, you can provide free alterations on purchased products, gift wrapping, or personal styling services. These services add value to your shoppers and encourage them to return to your store. Use attractive signage or digital displays to draw attention to specific products or promotions.
3. Seasonal & promotional displays.
Planograms should be regularly updated to reflect seasonal changes and promotional campaigns. Incorporate seasonal themes and highlight relevant products to capture customer interest. Create visually appealing displays that draw attention and generate excitement. For example, during the holiday season, design festive displays that showcase gift items or create themed sections for easy browsing. Additionally, ensure that promotional products are prominently displayed and clearly labeled to encourage sales. Allocate space on planograms for small, low-cost items that are commonly purchased on impulse. These items, such as candies, snacks, or gift cards, can be strategically placed near checkout counters or high-traffic areas. Impulse purchases can significantly contribute to overall sales volume.
Planogram in Retail: Final Thoughts
Efficient use of store space is essential for improving sales performance. Continuously monitor and evaluate the effectiveness of planograms. Measure the impact of changes by tracking sales performance before and after implementing modifications. Based on sales data, customer feedback, and market trends, adjust planograms as needed to optimize product positioning and maximize sales potential.
